ForMóbile
The 2016 edition of ForMóbile – International Trade Fair for Suppliers of the Wood and Furniture Industry is quickly approaching, and visitors from all over the country can now register to attend the event, which will take place from July 26 to 29 at the Anhembi Exhibition Pavilion in São Paulo. Simply access the registration section on the event website (www.feiraformobile.com.br) and fill in the required information. Visitors who register before June 26 will receive their credentials at their companies, avoiding lines at the event entrance. Those who register after this date can pick up their credentials at the fair entrance.
For this year, despite the economic crisis, ForMóbile’s organization is betting on a high and qualified number of visitors. “The fair invests heavily in marketing actions to attract qualified visitors. We have promotions in publications, news portals, events, furniture hubs, international fairs, printed and digital materials, as well as partnerships and support from industry unions and associations,” explains Tatiano Segalin, ForMóbile manager.
With this, the organization’s expectations are higher than ever. The fair is expected to attract around 60,000 visitors, including series furniture manufacturers, furniture decorators, carpenters, resellers, architects, designers, specifiers, and professionals connected to the furniture production industry. “ForMóbile is unique when we talk about the diversity, scope, and qualification of the visiting public. In the last edition of the event, we received professionals from all states in Brazil and from 30 countries across all five continents,” says Segalin.
Simultaneous Events
Once again held within ForMóbile, ForMar – the Reseller and Carpentry Fair is another event created to meet the demands of the visiting public. This fair, which takes place every even year simultaneously with ForMóbile, and independently in odd years, will feature several new features and the official launch of the 2017 edition of the event. ForMar, which won the Informa Awards in the category of Best Launch of 2013, will bring together products and services 100% focused on carpenters and resellers.
Another confirmed event is the Fabric Show by the ABIT Fabric Committee for Decoration, which will bring together, in a 3,000-square-meter space, the latest launches and trends from about 20 national companies in the segment. A wide range of products will be presented, including fabrics for decoration, wall and furniture coverings, and curtains, among others.
With content specially developed for ForMóbile visitors, the Design Forum Móveis brings together dozens of lectures on current topics, ranging from management and administration to the best use of global concepts and trends in furniture manufacturing. Led by Siq Marketing, the event gathers important names from the furniture industry.
Held through the Orchestra Brasil Project by Sindmóveis from Bento Gonçalves (RS), the Buyer Project encourages international business between importers and Brazilian entrepreneurs. Dozens of meetings and millions in business deals are driven by the project.
Service ForMóbile – International Trade Fair for Suppliers of the Wood and Furniture Industry
Date – July 26 to 29, 2016
Location – Anhembi Exhibition Pavilion — Av. Olavo Fontoura, 1209 – Santana – São Paulo.
Time – 1:00 PM to 8:00 PM
Information – +55 (41) 3014-8787
Facebook – www.facebook.com/feiraformobile
YouTube – www.youtube.com/canalformobile
